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( {{ projectCount }} )I work at the intersection of culture and tech, building campaigns that feel real and last beyond an event or a scroll. I focus primarily on integrated marketing and event strategy, but I also have a habit (and a self-taught skill set) in AI-assisted development, operational and financial architecture, and re-building the tools that are dragging creativity behind slow-moving admin.
Currently, I design national marketing campaigns at Red Bull, leading partnerships and occasion-based strategy cross-functionally across the U.S. I lead product positioning campaigns at high impact cultural moments: the Latin GRAMMYs, New York Fashion Week, Coachella, & more. Before that, I was at PepsiCo, VAS3D, Saks Fifth Avenue, and JUV Consulting, picking up e-commerce, GTM strategy, and creative project management along the way.
Outside of brand campaigns, I run EarthByHui, an independent photography business I built end to end, self-learning every tool from HubSpot to Claude Code to Meta Ads to promote a healthy print shop. I also book clients for wedding/engagement, graduation, and creative photoshoots, as well as freelance in marketing consulting and event production.
In my free time, you can catch me surfing the Pacific, cooking extravagant dinners for friends, or editing photos from my most recent spin around the world.
It's nice to meet you.
Experience
Freelance
want to know more?
feel free to reach out, I'd love to chat.
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The full interactive Artist Marketing Hub demo — Command Center, Artist Relations, Insights, Event Calendar — lives in the classic view ↗.
Demo disclaimer — all figures and data shown are fictional placeholders. Nothing on these screens reflects real Red Bull data. This is the actual live hub, embedded from the site — click through Command Center, Artist Relations, Insights, Event Calendar, and Ask the Hub.